ANALYSIS OF THE MUSLIM PREACHER’S ADMINISTRATION FOR DA'WAH COMMUNICATION IN SORONG CITY, SOUTHWEST PAPUA, INDONESIA

The quality of da'wah communication depends not only on the speaking ability of Muslim preachers but also on their administrative preparation before delivering sermons. This study analyses the administrative practices of Friday sermon preachers in Sorong City, Southwest Papua, Indonesia. Using a qualitative approach, in-depth interviews were conducted with seventeen respondents, consisting of thirteen Friday preachers and four mosque administrators. The selected preachers represented diverse educational backgrounds, including two doctoral graduates, two master's degree holders, seven bachelor's degree holders, and two respondents with educational qualifications below undergraduate level. Data were analysed through open coding, axial coding, selective coding, and thematic interpretation. The findings reveal substantial differences in sermon administration. Preachers with higher educational backgrounds generally prepared complete sermon manuscripts, thematic outlines, Qur'anic and Hadith references, and audio-video documentation. Their sermons commonly addressed contemporary topics such as Islamic economic ethics, family resilience, implementation of the pillars of Islam, and social responsibility. In contrast, several respondents relied on spontaneous preaching with limited written preparation, particularly when discussing recurring themes such as Islamic holy days and basic faith teachings. Weaknesses were identified in documentation systems, sermon archiving, citation verification, and thematic coherence. Despite these limitations, strong religious commitment and community engagement remained evident among all respondents. The study recommends preacher training, digital archiving systems, standardized sermon administration, and citation verification mechanisms to strengthen professional da'wah communication. These initiatives may improve sermon quality, accountability, and effectiveness within multicultural Muslim communities.