STRATEGI KOMUNIKASI PADA KOMIKA KOMUNITAS STAND UP COMEDY INDO SORONG

This study examines the communication strategies used by comedians in the Stand Up Comedy Indo Sorong community, aiming to identify their material delivery techniques and analyze the challenges and opportunities they encounter. Using a descriptive qualitative approach, the research explores data in depth through semi-structured interviews with four comedians and six audience members, enriched by participatory observation. Data analysis employs the interactive model of Miles and Huberman, with the validity of the findings strengthened through source triangulation, to dissect comedians’ strategies using the AIDA framework (Attention, Interest, Desire, Action) and Stuart Hall’s Encoding-Decoding theory.The findings reveal that comedians systematically apply the principles of AIDA: Attention is captured through unique openings such as beatboxing or sharp jokes; Interest is maintained through concise narrative flow; Desire is built with relevant content that touches on personal experiences (e.g., broken homes) and local Sorong references; and Action (laughter) is triggered through precise timing in executing punchlines. Furthermore, the Encoding-Decoding analysis shows that audience responses create a duality of challenges and opportunities. Communication barriers arise from negotiated and oppositional decoding positions, where rejection of material can lead to interruptions (heckling) that require adaptive responses. Conversely, opportunities emerge from dominant decoding that results in full acceptance, as well as from moments of negotiated meaning that allow comedians to demonstrate dynamic improvisational skills